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“Proudly South African” is a “buy local” campaign and logo launched in 2001 by government and big corporate South African companies, organised labour and community organisations to “boost job creation and pride in ‘local’ by promoting South African companies and their ‘homegrown’ products and services.” For using the Proudly South African trademarked logo (shown on the right side) their products members need to pay a certain percentage of sales of those products to the campaign. At least 50% of the cost of production must be incurred in South Africa and there must be “substantial transformation” of any imported materials.
Their website is hosted at www.proudlySA.co.za not to be confused with the independent free-to-join pro South African campaign here on www.PROUDLY.co.za
